Arkansas State University
CHALLENEGE /
Arkansas State University (A-State) brought in SONOEDU to create an engaging outreach marketing program and activation plan to drive awareness in surrounding geographic states and to compete with the Flagship (UARK) in the state of Arkansas.
SOLUTION /
SONOEDU created a campaign theme, "Great Minds, Big Hearts", to make an emotional connection with the target audience. Through on-campus interviews with current students, former students, faculty and staff, we created impactful messaging & content and rolled out with a geo-targeted campaign across social media, outdoor, print and TV. We even created an admittance box surprise for those accepted students.
RESULTS /​
15% enrollment increase of first year, on-campus students
14% enrollment increase among transfer students
