Bay Path University
CHALLENEGE /
Bay Path University is a traditional 4-year university just outside Springfield, MA. They also provide a 100% online education through The American Women's College and numerous Online Graduate Programs are well known and ranked highly in U.S. News & World Report.
However, all three school offerings (Traditional, Online and Online Graduate) were not being marketed with similar brand identities and each was being activated by separate teams within the school making for very costly and inefficient marketing activation efforts.
SOLUTION /
SONOEDU quickly established relationships with each of the marketing & enrollment teams, conducted an inventory of brand identities, marketing materials, and marketing activations to understand the prior communication efforts. We then put a plan together that included a more cohesive brand look and communication approach that better connected each school offering under one Bay Path University umbrella.
As part of the approach and marketing execution, we created a new Viewbook, TV Ad campaign, Social Media, Digital Ads, Program Brochures, OOH, Radio, Campus Tour Video, High School Print Materials, Postcard Invitations, Search Pieces, Website Design, and much more.
.
:
