Salem College
CHALLENEGE /
When Salem College (a women's college in North Carolina) started their academic year, it had two major challenges: it was on financial probation and, like many private institutions, it was struggling with enrollment numbers.
SOLUTION /
The SONOEDU team proposed a new branding initiative, titled "Salem Today". An array of marketing activation focused on both student and alumnae success, and included a new scholarship program, titled The Salem Promise. We leveraged print materials, direct mail and a digital campaign that included Facebook, Instagram, Google Ads and Programmatic.
RESULTS /
As a result of this new marketing initiative, net revenue increased for first-time undergraduate enrollment by 100%. And enrollment grew 39% over the prior year.
