Saint Michael's College
OPPORTUNITY /
St. Mike’s, a highly acclaimed liberal arts college located in Vermont, wished to tell their story of experiential learning, emphasize their on-campus activities, feature their unique on-campus community, and profile their successful graduates in an effort to boost new student applicants and increase yield.
SOLUTION /
After visiting the campus, speaking with students, interviewing faculty and meeting with alumni, it was clear there was something special about St. Mike’s. One thing that echoed in many of our conversations was the “St. Mike’s Way”, which had so many personal meanings, but at its core, was mind, heart, soul and self. As a result, we embraced it as a communication platform and used “The St. Mike’s Way” as our mantra for all outreach and marketing activations. Marketing elements included; digital web, a viewbook, search piece, billboard/OOH campaign, TV / social media campaign, long- and short-form videos and print/direct mail materials.
RESULTS /​
17% increase in enrollment deposits as of February 2026
+% on track to make a BIG impact for St. Mike's once the 2026 admission cycle concludes
