SUNY Oswego

CHALLENEGE /

The State University of New York (SUNY) Oswego had seen their student applications and enrollment numbers decline significantly over recent years, -20%, and needed help to reverse this decline.  Oswego was also looking to differentiate themselves from other schools, including the other 63 schools in the SUNY system.

SOLUTION /

Through insight discovery and student/faculty interviews, SONOEDU developed a new strategic platform that leveraged 'student success stories' and used dozens of real-life graduate examples to communicate this new platform message.  Through a series of TV ads, online & social media content, billboards and print materials, we celebrated the success of Oswego graduates by telling their stories and espousing their SUNY experience with high school students, their parents and potential transfer students.