The University of St. Joseph

CHALLENEGE /

Create a compelling enrollment strategy, media-driven campaign and internal drive for

the University of Saint Joseph. As a women’s university, the University of Saint Joseph

needed to drive a broader awareness to the unique programs, faculty involvement and

student culture that defined its true voice and scale.

SOLUTION /

A comprehensive set of interviews with key stakeholders, faculty and students gave

us an opportunity to see the rich culture of education and community at the

University. Each young woman we spoke with described her experience as

embracing, empowering and connected. We developed the “I WILL” campaign as a

rallying cry that allowed the individual to complete the sentence, the University to add

scale and voice and the faculty to embrace the empowerment of their students. We employed a strong TV, digital, social, outdoor and non-traditional

media campaign that gained positive results in each channel.

RESULTS /

+44.3% year one enrollment

38% growth in graduate applications